Together, We Create Impact
Empowering kids to play.
PlayForward LA exists to remove financial barriers so dedicated kids ages 10–15 in Los Angeles County can play competitive basketball and soccer, regardless of their family’s income.
About Us
We believe talent and passion should never be sidelined by cost. Every motivated child deserves the chance to compete, grow, and thrive on the court and field.
We envision a Los Angeles County where every motivated child has the opportunity to play competitive sports, regardless of financial circumstances.
In a city as diverse and vibrant as Los Angeles, sports can be a powerful equalizer—building confidence, teaching discipline, fostering teamwork, and opening doors for life beyond the game.
What We Do
Our Program
PlayForward LA provides financial sponsorship and mentorship to youth athletes ages 10–15 in Los Angeles County who show strong commitment to competitive basketball or soccer but face financial obstacles to participation.
PlayForward LA provides financial sponsorship and mentorship to youth athletes ages 10–15 in Los Angeles County who show strong commitment to competitive basketball or soccer but face financial obstacles to participation.
Team registration fees
League or tournament entry fees
Required uniforms
Necessary equipment
Other approved participation-related expenses
All payments are made directly to teams, leagues, or approved vendors—never to individuals or families.
Athletes are carefully selected through a thoughtful application process that evaluates:
Demonstrated financial need
Commitment and passion for the sport
Coach recommendations
Academic standing
Parental/guardian consent
More Than Financial Support
Building Character & Community
Financial help is just the beginning. PlayForward LA is deeply committed to mentorship and personal development.
Sponsored athletes are encouraged (and supported) to:
Maintain good academic standing
We support athletes in prioritizing education alongside sports, ensuring they build strong study habits, achieve solid grades, and balance their commitments for long-term success.
Exhibit strong sportsmanship
Beyond skills, we foster respect, fairness, and positivity—teaching athletes to compete with integrity, celebrate teammates, and handle wins and losses with grace.
Give back to their communities
Sponsored athletes are encouraged to volunteer, mentor peers, or participate in local events, creating a ripple effect of support and inspiring the next generation of young leaders.
FAQ
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